2025 real-estate market: investment cash flow shifts to land and resorts

'Reading the pulse of investment flows' — 2025 real-estate trend analysis

As Vietnam pushes a double-digit growth strategy targeting high-income-nation status by 2045, the real-estate market is showing distinct expansion signals — not just apartments but also land, villas, shophouses and a wider product mix.

With gold prices climbing and the stock market more volatile, real estate continues to attract many investors for its stability and high growth potential. With the government strongly pushing public-investment disbursement and rolling out expressways, ring roads and metro lines, inter-city travel times are shortening — driving both sharp property-price increases and broad capital inflows.

Ha Noi and HCMC property prices keep rising and setting new records, but low yields are slowing transactions from the start of the year. As a result, capital is rotating to land, shophouses and resort properties — segments easier to enter and build assets in with moderate capital.

Per VARS, investors with mid-sized capital are mainly looking at land, commercial townhouses and new-urban-area projects with reasonable investment value. The strategy is shifting away from short-term flips — toward accumulating land in high-potential regions ahead of future infrastructure and economic growth.

Beyond land, shophouses and second homes, resort properties in tourism cities are drawing strong investor interest given rental yield and long-term price-upside potential. Da Nang, Quang Binh, Cam Ranh and Nha Trang in particular are zones where capital concentrates around high-end resort projects.

Where is investment cash's safe haven?

As the real-estate market develops, many projects come to market. To pick the right product at the right time and earn a successful return, investors need experience to accurately assess a project's potential.

INDOCHINE Real Estate CEO Le Thi Hang cites four key criteria for evaluating and selecting a real-estate product: location, legal compliance, infrastructure plan, and the developer.

'Location and transit-infrastructure plans drive property value — but legal compliance is the core factor determining how much that property can appreciate. The developer is also the brand credibility that guarantees the project will be properly invested in and properly executed,' Ms. Hang emphasised.

To identify high-potential land you have to read future development plans and each region's specific advantages accurately. In the North, Bac Giang, Thai Nguyen and Hai Phong are emerging zones drawing capital on the back of transit-infrastructure expansion and large domestic / foreign FDI inflows — with flagship projects like Evergreen Bac Giang, Diamond Paragon, Royal Mansion, Yen Binh New Horizon and Gem Park.

In the South, Binh Duong, Hau Giang and Dong Nai are the property-market hubs — with multiple urban-development projects rolling out: STC Long Thanh, DIC Victory City, Orchard Heights, Cara Rive Park and others.

In the resort segment, Da Nang continues to attract strong investment inflows. Sun Group, Regal Group, BRG, Kinh Bac and other major developers keep launching products, and the diverse supply meets both the investment and long-term-return appetite. Nha Trang, Quang Binh and Cam Ranh — being groomed as international tourism cities — also draw heavy interest from sophisticated domestic and overseas investors.

INDOCHINE walks alongside investors at every step — delivering the most valuable products to customers via an end-to-end real-estate solution from acquisition to operations. With a portfolio spanning premium apartments, villas, commercial townhouses, land and resorts from North to South, we satisfy customer needs at the highest level.