INDOCHINE — Happy One Mori's 'extended hand' to the North

For the first time, the project kick-off ran simultaneously in the North and South — drawing roughly 3,000 sales professionals. The event showcased Van Xuan Group's determination and strategic vision: to create homes through the new residential project, Happy One Mori.

Two regions — one spirit: Break through · Explode · Commit

On the morning of 10 October the northern and southern venues both hummed with energy. Over 3,000 Mori ambassadors gathered at the Happy One Mori kick-off — one of the largest kick-off events in the Q4 2025 real-estate market.

In Ha Noi, the Daewoo Hanoi Hotel's main hall was packed with over 500 Mori ambassadors. Northern master distributor INDOCHINE was joined by strategic distribution partners Dat Xanh Mien Bac, Thang Long Land, MSH Group, Imperland, Redland, An Vuong Invest, BDS Kinh Bac, Nha O Ngay Vietnam and others.

Unlike traditional kick-offs, the Happy One Mori event was a genuinely energetic celebration. Mori ambassadors didn't just draw inspiration from developer and master-distributor leadership remarks — they also took home a 'big bag' of gifts: lucky red envelopes, gift vouchers, premium mini-game prizes. The 'gift on top of gift, with returns on top' spirit filled the venue, giving the sales team a professional yet upbeat atmosphere — momentum and luck rolled into one.

The southern venue ran even hotter. Over 2,500 Mori ambassadors in HCMC pulled together around one goal — introducing Happy One Mori, the new professional-lifestyle standard at Saigon's north-east gateway, to customers and investors across the country.

The simultaneous North–South Happy One Mori kick-off marks a meaningful turning point and demonstrates Van Xuan Group's strategic vision: to spread the Happy One brand nationally and strengthen its premium residential / investment-property line.

Inspired by the philosophy 'plant the seeds of happiness, open the door to prosperity,' Happy One Mori is positioned as a project that defines the professional-class lifestyle — residents enjoy green space, modern amenities, and a life that balances work, rest and entertainment.

At the event, Van Xuan Group Chairman Mr. Doan Van Minh shared: 'Happy One Mori isn't just an apartment project — it's a space that plants the seeds of happiness, that delivers stable living and sustainable prosperity. Every Mori ambassador today is sowing the first seed of happiness for the customer — making a premium-apartment dream possible at a uniquely rare 38.6 million VND/m².'

INDOCHINE — Happy One Mori's 'extended hand' to the North

As master distributor, INDOCHINE acts as the strategic bridge between developer Van Xuan Group and the northern investor market — a customer base with vision, an investor mindset and ample capital that, given high property prices in central HCMC, is actively scouting the South.

On the trend of northern capital moving south, INDOCHINE CEO Ms. Le Thi Hang said: 'Northern investors are always strategic — quick to read market trends. As capital flow into the South strengthens, Happy One Mori at HCMC's north-east gateway, at a uniquely rare 38.6 million VND/m², becomes a top choice for investors who want to live there AND chase sustainable returns at the same time.'

Per industry experts, the trend of northern investors moving capital south will strengthen further in 2025 — especially with HCMC preparing to enter a new growth cycle off the back of its plan to integrate and expand the north-east super-city. In that context, Happy One Mori is widely seen as an ideal 'investment touchpoint' on the strength of its outstanding location, premium amenities, transparent legal framework, and 'almost-extinct-rare' price of just 38.6 million VND/m².

At the kick-off, northern master distributor INDOCHINE formally signed cooperation agreements with strategic distribution partners — demonstrating the strength of a coalition of trusted industry brands working together, and committing to making Happy One Mori one of the most-watched projects in the North.

The Happy One Mori kick-off wrapped on a high note — energetic, vibrant and resolute. Roughly 3,000 Mori ambassadors are ready to kick off the journey to win the market, spreading the professional-class living standard to customers across the country.

With scale, vision and a structured strategy, Happy One Mori is set to become HCMC's new symbol of settlement and investment. Residents won't just 'live' here — they'll experience 'high-quality living' and 'professional-class life,' echoing the spirit the kick-off itself put forward.