Three brands — one global vision

Three major real-estate brands — developer Phat Dat Real Estate Development Corporation, business-development partner Big Four, and top-tier distributor INDOCHINE — formally announce a strategic partnership to introduce La Pura to international investors.

The three firms co-host a La Pura introduction event in Shanghai — putting forward an internationally-standard 'healing lifestyle' icon and opening a window for overseas investors into Vietnam's new mega-city.

Three brands — one global vision

Per INDOCHINE, the La Pura introduction event will be held in style on 6 December 2025 at the JW Marriott Hotel Shanghai, in the heart of Shanghai's financial district. It's a rare chance for international investors to engage Vietnam's real-estate market directly through a 'healing concept' apartment at the north-east gateway of HCMC — Vietnam's largest economic centre.

The cooperation among Phat Dat Real Estate Development Corporation, Big Four and INDOCHINE shows a strategic alignment among developer, business-development partner and distribution partner. Phat Dat takes the developer role on the back of a proven track record delivering large-scale projects. Big Four sets the business and communications strategy. INDOCHINE — drawing on its international distribution capability — connects La Pura with high-potential overseas investors.

This collaboration marks HCMC's first three-party model for taking a project to the international market. It opens new opportunities for La Pura and further strengthens Vietnam's growing standing in Asia's real-estate market.

INDOCHINE CEO Le Thi Hang said: 'Vietnam is entering a powerful internationalisation phase, and real estate is where its competitiveness shows most clearly. We are deeply proud to walk this journey alongside Phat Dat Real Estate Development Corporation and Big Four to take La Pura to global markets. This cooperation will be an important milestone in how Vietnamese real-estate firms break new ground in project development.'

'An apartment built to international standards, located right by National Highway 13 and Metro Line 2 — a key transit artery linking the heart of Ho Chi Minh City. La Pura will be the ideal choice for overseas investors searching for a high-potential market,' Ms. Hang added.

On top of that, the event laid on multiple promotions and culturally distinctive Vietnamese gifts for guests. Customers who close a deal during the event also receive a 5-star '3-day-2-night Ho Chi Minh City tour' — a chance to experience the rhythm of this global supercity firsthand.

La Pura — the 'golden goose' that's caught international investors' eye

La Pura is a standout project — one that gets unusual attention from international investors. Pricing starts at around 39.5 million VND/m² — highly competitive — and customers can secure a premium apartment at HCMC's north-east gateway with just ~300 million VND in initial capital.

Sitting on National Highway 13 and next to Metro Line 2, La Pura offers very convenient access to the urban core and surrounding satellite cities. With a low entry price plus long-term upside as urban infrastructure expands and population flows in, the project ticks the boxes international investors prioritise.

La Pura also draws strong attention with a systematic amenity plan and a distinctive concept. Built on a 'healing · pure life' philosophy, the project features multi-layered greenery, therapy mineral pools, meditation / yoga spaces and a deep wellness amenity set — a living environment that meets the international community's high standards. Maximised natural light, ventilation and open design let residents enjoy a life in balance with nature, even in the heart of dynamic HCMC.

The international resident community is also a major advantage of La Pura. The project sits near large industrial parks where many foreign professionals live and work — bringing a dynamic environment, plus strong rental yield and liquidity. Accessible investment value, strategic location, modern amenities and an international community combine to make La Pura one of HCMC's most-watched projects by foreign investors today.

An earlier launch phase saw active engagement from many overseas investors. Beyond proving the project's appeal and high return potential, it shows just how real the foreign investor demand is. Strong early-phase results are clear evidence of La Pura's sustainable long-term value and upside.

The Shanghai La Pura launch event is expected to bring opportunity to more overseas investors and to strengthen Vietnamese real estate's global standing.